What is a DVLA reseller?
As we know the DVLA offer many millions
of combinations for sale via their sale of marks business and the
DVLA
registrations website. The DVLA recognise the wide appeal of
personalised number plates and the commercial impact of the personalised
number plate market and the many
dealers now creating multi million pound turnover from buying and
selling
cherished number plates.
With this in mind the DVLA allow
cherished number plate dealers to become DVLA resellers- a DVLA reseller basically
pays the DVLA a fee to have access to the full and up to date DVLA
database of available private number plate combinations. They can then offer
these private number plates for sale on their own website and charge a higher
price if they choose.
The idea is that when a
registration plate is bought
from the dealer they in turn purchase this registration plate from the DVLA and the
difference in the buying and selling cost results in a profit for the
car registration
number plate dealer.
Pitfalls
Although a perfectly above board and
legal practise it seems to not be in the best interest of the
personal number plate buying public as some personal number plates available from the DVLA
directly with all fees paid appear on some private number plate dealer websites for
£245 which seems cheaper- but the VAT and
DVLA fees are added to this-
meaning in some cases it can cost hundreds of pounds more to purchase
your cherished number plate from a dealer.
When the cherished plate is purchased from the
DVLA- the private number plate dealer appears as the
"purchaser"
on the retention
document if the cherished plate doesn't immediately get transferred to a car. The
actual buyer of the number plate becomes the
nominee- when the number plate needs to
have it's retention period extended only the purchaser (the cherished number plate
dealer) can do this- and they charge an admin fee to send off the forms-
on top of the £25 DVLA fee.
See also..
How to avoid the number plate rip off
what is a nominee?
what is a grantee or purchaser?
DVLA reseller
www.smashing-plates.com
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